The Passport Lifestyle was founded in 2014 when I was living in Yokohama, Japan.
One day, I was having lunch at my favorite food court in Yokohama when the words “The Passport Lifestyle” popped into my head totally out of the blue. I loved the name and so it nagged at me for several months to register the domain until I finally did.
At the beginning, I founded the site with the cornerstone of sharing my love for photography & travel but it’s grown into something unpredictable. And after some time off to write my guidebook Hidden Tokyo among pursuing other things, I’ve finally established a solid vision for this brand and can move forward in meaningful direction while creating fresh content targeted to the savvy Tokyo traveler.
The Passport Lifestyle is a hybrid brand that reflects these values of adventure and creativity.