About the brand
The Passport Lifestyle was founded in 2014 when I was living in Yokohama, Japan. At the time, I was traveling the world full-time, a different country every month or two for a couple years and exploring every square inch of Tokyo and yet, I wasn’t looking to start a serious travel blog.
Then one day I was having lunch at my favorite food court in Yokohama when the words “The Passport Lifestyle” popped into my head totally out of the blue. I loved the name and so it nagged at me for several months to register the domain until I finally did.
At the beginning, I founded the site with the cornerstone of sharing my love for photography & travel but it’s grown into something more. And after some time off to write my book Hidden Tokyo among pursuing other things, I’ve finally established a solid vision for this brand and can move forward in meaningful direction.
This website has taken me into terrain that every online entrepreneur has to face – a mountain of endless learning and uncertainty but it’s shown me that the creative process is something that you cannot fully plan but instead it takes time and rigorous effort to develop.
The Passport Lifestyle is a hybrid brand that reflects these values of adventure, rigor, and creativity. I share content that ranges from being an online entrepreneur, photography tips & lessons, wellness, and travel with an expertise on Tokyo and Japan.